A New Twist on the Big Gulp

http://www.msnbc.msn.com/id/33621771/ns/business-food_inc

The 7-11 franchise has finally begun to cater to the wine lovers of the world and has started to offer their own private label wines; all starting at $3.99.  This business move seems to be doing quite well for the company, especially in this down economy.   Private label products were strong sellers for many food retailers even before the economic crisis hit.  Last year, 7-Eleven launched the 7-Select line of staples including cookies, candies, chips and beef jerky.   Who would have thought these would pair so well wit wine?!

It makes me wonder what wine they might pair pork rinds with, but that’s another post for another time….